Friday, 8 February 2013

Has Apple finally found a way to crack the Indian market?

FORTUNE -- Two data points from the subcontinent, where Apple's (AAPL) iPhone sales have been notoriously slow to take off.382018078647
  • At Asymconf: California last week, Paul Brody, IBM (IBM) vice president for electronic global business services, told attendees that he had just come back from India where mobile carriers are activating iPhones at the rate of 2,000 per day.
  • The Times of India reported Friday that sales of Apple devices -- especially iPhones -- have increased three or four fold in the past three months.
"Apple is doing what it did in China three or four years ago," Jayanth Kolla, founder of the research firm Convergence Catalyst, told theTimes. "They studied the market, learned consumer needs and suddenly went aggressive. From having about 30 people here six months ago, Apple India is now about 150-people strong."
The Times cites analysts who say Apple is pivoting away from its traditional reliance on local carriers and has begun aggressively marketing the iPhone directly to high-end consumers.

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